5 hints on writing great headlines

newspaper headline

effective newspaper headline

Your headline is the most important aspect of your text. 8 out of 10 people won’t read past the headline.

Here are 5 hints on writing headlines that search engines and users will appreciate.

  1. Keep it short but meaningful.
  2. Front load. Include a keyword, and place it at the front if possible.
  3. Make the content obvious.
  4. Make sure it can stand alone and that it doesn’t need an image to give it context. Often headlines are read out of context in lists or on a search page.
  5. Give it a hook – “5 hints to ….” or “4 ways to …”

Two websites that work hard at their headlines:

Image credit

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